{"product_id":"how-customers-think-essential-insights-into-the-mind-of-the-market","title":"How Customers Think: Essential Insights into the Mind of the Market","description":"How to unlock the hidden 95 per cent of the customer's mind that traditional marketing methods have never reached. This title provides practical synthesis of the cognitive sciences. Drawing heavily on psychology, neuroscience, sociology, and linguistics, Zaltman combines academic rigor with real-world results to offer highly accessible insights, based on his years of research and consulting work with large clients like Coca-Cola and Procter \u0026amp; Gamble. An all-new tool kit: Zaltman provides research tools - metaphor elicitation, response latency, and implicit association techniques, to name a few - that will be all-new to marketers and demonstrates how innovators can use these tools to get clues from the subconscious when developing new products and finding new solutions, long before competitors do.\u003cbr\u003eASIN: 1578518261\u003cbr\u003eVSKU: DBV.1578518261.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Zaltman, Gerald\u003cbr\u003eBinding: Hardcover\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly!  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41487831629882,"sku":"DBV.1578518261.G","price":7.79,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/1578518261-0.jpg?v=1782323981","url":"https:\/\/shop.dreambooksco.com\/products\/how-customers-think-essential-insights-into-the-mind-of-the-market","provider":"Dream Books Co.","version":"1.0","type":"link"}