{"product_id":"how-highly-effective-people-speak-how-high-performers-use-psychology-to-influence-with-ease-speak-for-success","title":"How Highly Effective People Speak: How High Performers Use Psychology to Influence With Ease (Speak for Success)","description":"Most communication books recycle persuasion platitudes from the 1980s.\nThis one reveals speaking strategies that actually change minds, backed by cutting-edge neuroscience and 70+ peer-reviewed psychology studies.\nMy name is Peter Daniel Andrei. I coach C-suite leaders on high-stakes communication and consult on billion-dollar projects for some of the world's largest organizations.\nI used to be an anxious, ineffective speaker.\nI spent a long time watching my ideas get dismissed and my words fall flat.\nEverything changed when I discovered what the highest performers do differently:\nThey speak how the human brain evolved to process information.\nAs a result, they influence with ease and convert communication from obstacle into opportunity.\nThis book shows you how they do it.\nInside, you'll master the E.F.F.E.C.T.I.V.E. system – a reliable, repeatable communication framework that works like clockwork, not guesswork. You’ll learn how to: Seem confident, competent, and credible in 15 seconds Apply a \"framing formula\" proven to make listeners' brainwaves sync to yours Clean up your speech – no fillers, no stumbles, no mistakes… even without a script Swap body language that repels for body language that compels Defuse objections and win negotiations before they escalate Simplify, clarify, and amplify your ideas – so they cut through and get remembered Shape your organization's narrative and culture with power, not force\n\nThese strategies give you an unfair advantage – whether you're delivering speeches, leading teams, selling ideas, pitching investors, negotiating decisions, marketing products, or building a movement.\nIn How Highly Effective People Speak – updated \u0026amp; expanded with 100+ new diagrams and revised insights – the art of communication meets the science of psychology.\nMaster both, and you don't just compete – you win.\u003cbr\u003eASIN: B089CSW3Y6\u003cbr\u003eVSKU: DBV.B089CSW3Y6.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Andrei, Peter\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly!  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41516507562042,"sku":"DBV.B089CSW3Y6.G","price":7.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/B089CSW3Y6-0.jpg?v=1783739726","url":"https:\/\/shop.dreambooksco.com\/products\/how-highly-effective-people-speak-how-high-performers-use-psychology-to-influence-with-ease-speak-for-success","provider":"Dream Books Co.","version":"1.0","type":"link"}