{"product_id":"how-to-do-critical-discourse-analysis-a-multimodal-introduction","title":"How to Do Critical Discourse Analysis: A Multimodal Introduction","description":"Language and communication shapes and is shaped by the society we live in. Using a multimodal approach –graphic, vocal, written – the book guides students to an understanding of how language, power and ideology are negotiated in visual communication and media texts, from magazine and advertising, to YouTube and music videos.\nIt draws on discourse analysis, appraisal theory, stylistics and conversation analysis to present a systematic toolkit for doing language and image analysis. Using case studies and examples from a range of traditional and new media content, the book equips students with the necessary tools to analyze and understand the relationship between language, discourse and social practices.\nTimely and relevant, How to do Critical Discourse Analysis is a unique and compelling textbook for students in media, communication, linguistics and journalism.\u003cbr\u003eASIN: 0857028928\u003cbr\u003eVSKU: DBV.0857028928.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Machin, David|Mayr, Andrea\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly!  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41566866407482,"sku":"DBV.0857028928.G","price":14.96,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/0857028928-0.jpg?v=1785385337","url":"https:\/\/shop.dreambooksco.com\/products\/how-to-do-critical-discourse-analysis-a-multimodal-introduction","provider":"Dream Books Co.","version":"1.0","type":"link"}