How to Fly a Horse: The Secret History of Creation, Invention, and Discovery

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About this item

Essential reading for would-be creators and innovators: “If you want to tap your creative potential, buy this book. It’s the last one you’ll ever need to read” (Toronto Star). To create is human. Technology pioneer Kevin Ashton has experienced firsthand the all-consuming challenge of creating something new. Now, in a tour-de-force narrative twenty years in the making, Ashton demystifies the sacred act, leading us on a journey through humanity’s greatest creations to uncover the surprising truth behind who creates and how they do it. From the crystallographer’s laboratory where the secrets of DNA were first revealed by a long forgotten woman, to the Ohio bicycle shop where the Wright brothers set out to “fly a horse,” Ashton showcases the seemingly unremarkable individuals, gradual steps, multiple failures, and countless ordinary and usually uncredited acts that lead to our most astounding breakthroughs. Drawing on examples from Mozart to the Muppets, Archimedes to Apple, Kandinsky to a can of Coke, How to Fly a Horse is essential reading for would-be creators and innovators, and also a passionate and immensely rewarding exploration of how “new” comes to be.
ASIN: 0804170061
VSKU: DBV.0804170061.G
Condition: Good
Author/Artist:Ashton, Kevin
Binding: Paperback
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly!
Note on Condition

Most of the items in our store are used. The item's condition grade is indicated near the bottom of the product description. If you have any questions regarding specific details of an item, please contact us. We use the following rating scale:

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  • Used - Very Good: Item may have minor cosmetic defects (marks, wears, cuts, bends, crushes) on the cover, spine, pages or dust cover. Shrink wrap, dust covers, or boxed set case may be missing. Item may contain remainder marks on outside edges, which should be noted in listing comments. Item may be missing bundled media. 
  • Used - Good: All pages and cover are intact (including the dust cover, if applicable). Spine may show signs of wear. Pages may include limited notes and highlighting. Gently used ex-library books with library stickers and markings may be classified as good. Shrink wrap, dust covers, or boxed set case may be missing. Item may be missing bundled media. 
  • Used - Acceptable: All pages and the cover are intact, but shrink wrap, dust covers, or boxed set case may be missing. Pages may include limited notes, highlighting, or minor water damage but the text is readable. Item may but the dust cover may be missing. Pages may include limited notes and highlighting, but the text cannot be obscured or unreadable.

CDs/DVDs/Discs:

  • Used - Good: Case may be damaged or come repackaged. Disc may have up to 1.5cm marking but is in great working condition. 
  • Used - Acceptable: A product with extensive external signs of wear, but is in great working condition. The case may be damaged. The cover art, liner, notes, or other inclusion may be marked, or one or all of these items may be missing.
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