{"product_id":"how-to-fly-a-horse-the-secret-history-of-creation-invention-and-discovery","title":"How to Fly a Horse: The Secret History of Creation, Invention, and Discovery","description":"Essential reading for would-be creators and innovators: “If you want to tap your creative potential, buy this book. It’s the last one you’ll ever need to read” (Toronto Star).\n\nTo create is human. Technology pioneer Kevin Ashton has experienced firsthand the all-consuming challenge of creating something new. Now, in a tour-de-force narrative twenty years in the making, Ashton demystifies the sacred act, leading us on a journey through humanity’s greatest creations to uncover the surprising truth behind who creates and how they do it. From the crystallographer’s laboratory where the secrets of DNA were first revealed by a long forgotten woman, to the Ohio bicycle shop where the Wright brothers set out to “fly a horse,” Ashton showcases the seemingly unremarkable individuals, gradual steps, multiple failures, and countless ordinary and usually uncredited acts that lead to our most astounding breakthroughs. Drawing on examples from Mozart to the Muppets, Archimedes to Apple, Kandinsky to a can of Coke, How to Fly a Horse is essential reading for would-be creators and innovators, and also a passionate and immensely rewarding exploration of how “new” comes to be.\u003cbr\u003eASIN: 0804170061\u003cbr\u003eVSKU: DBV.0804170061.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Ashton, Kevin\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly!  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41537766817850,"sku":"DBV.0804170061.G","price":8.29,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/0804170061-0.jpg?v=1784342013","url":"https:\/\/shop.dreambooksco.com\/products\/how-to-fly-a-horse-the-secret-history-of-creation-invention-and-discovery","provider":"Dream Books Co.","version":"1.0","type":"link"}