{"product_id":"how-to-measure-anything-finding-the-value-of-intangibles-in-business-1","title":"How to Measure Anything: Finding the Value of \"Intangibles\" in Business","description":"Praise for How to Measure Anything: Finding the Value of Intangibles in Business\n\n\"I love this book. Douglas Hubbard helps us create a path to know the answer to almost any question in business, in science, or in life . . . Hubbard helps us by showing us that when we seek metrics to solve problems, we are really trying to know something better than we know it now. How to Measure Anything provides just the tools most of us need to measure anything better, to gain that insight, to make progress, and to succeed.\"\n-Peter Tippett, PhD, M.D.\nChief Technology Officer at CyberTrust\nand inventor of the first antivirus software\n\n\"Doug Hubbard has provided an easy-to-read, demystifying explanation of how managers can inform themselves to make less risky, more profitable business decisions. We encourage our clients to try his powerful, practical techniques.\"\n-Peter Schay\nEVP and COO of\nThe Advisory Council\n\n\"As a reader you soon realize that actually everything can be measured while learning how to measure only what matters. This book cuts through conventional clich?s and business rhetoric and offers practical steps to using measurements as a tool for better decision making. Hubbard bridges the gaps to make college statistics relevant and valuable for business decisions.\"\n-Ray Gilbert\nEVP Lucent\n\n\"This book is remarkable in its range of measurement applications and its clarity of style. A must-read for every professional who has ever exclaimed, 'Sure, that concept is important, but can we measure it?'\"\n-Dr. Jack Stenner\nCofounder and CEO of MetraMetrics, Inc.\u003cbr\u003eASIN: 0470110120\u003cbr\u003eVSKU: DBV.0470110120.A\u003cbr\u003eCondition: Acceptable\u003cbr\u003eAuthor\/Artist:Hubbard, Douglas W.\u003cbr\u003eBinding: Hardcover\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: This copy has clearly been enjoyed—expect noticeable shelf wear and some minor creases to the cover. Binding is strong, and all pages are legible. May contain previous library markings or stamps.  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41498940801082,"sku":"DBV.0470110120.A","price":7.29,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/0470110120-0.jpg?v=1783014883","url":"https:\/\/shop.dreambooksco.com\/products\/how-to-measure-anything-finding-the-value-of-intangibles-in-business-1","provider":"Dream Books Co.","version":"1.0","type":"link"}