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inGenius: A Crash Course on Creativity – A Stanford Guide Demystifying Innovation for Business Leaders

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About this item

Imaginative. Innovative. Ingenious. These words describe the visionaries we all respect and admire. And they can describe you, too. Contrary to common belief, creativity is not a gift some of us are born with. It is a skill that all of us can learn. International bestselling author and award-winning Stanford University educator Tina Seelig has worked with some of the business world’s best and brightest, who are now among the decision-makers at companies such as Google, Genentech, IBM, and Cisco. In inGenius she expertly demystifies creativity, offering a set of tools and guidelines that anyone can use. A fantastic resource for everyone wanting to achieve their ambitions, and for readers of Jason Fried’s Rework, and Seth Godin’s Poke the Box. Based on her acclaimed course at Stanford’s d.school, inGenius provides a proven framework to unlock your creative potential: The Innovation Engine: Discover the author's groundbreaking model for understanding the key components of creativity, from your internal mindset to your external environment. Actionable Strategies: Learn the same practical tools and guidelines taught to decision-makers at companies like Google, IBM, and Cisco. Demystifying Creativity: Move beyond the myth that creativity is an innate gift and master it as a learnable, repeatable skill you can use every day. From Ideas to Impact: Master the entire creative process, from reframing problems and challenging assumptions to turning your best ideas into breakthrough solutions.
ASIN: 0062020714
VSKU: DBV.0062020714.G
Condition: Good
Author/Artist:Seelig, Tina
Binding: Paperback
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly!
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  • Used - Good: All pages and cover are intact (including the dust cover, if applicable). Spine may show signs of wear. Pages may include limited notes and highlighting. Gently used ex-library books with library stickers and markings may be classified as good. Shrink wrap, dust covers, or boxed set case may be missing. Item may be missing bundled media. 
  • Used - Acceptable: All pages and the cover are intact, but shrink wrap, dust covers, or boxed set case may be missing. Pages may include limited notes, highlighting, or minor water damage but the text is readable. Item may but the dust cover may be missing. Pages may include limited notes and highlighting, but the text cannot be obscured or unreadable.

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  • Used - Acceptable: A product with extensive external signs of wear, but is in great working condition. The case may be damaged. The cover art, liner, notes, or other inclusion may be marked, or one or all of these items may be missing.
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