{"product_id":"insanely-simple-the-obsession-that-drives-apples-success-1","title":"Insanely Simple: The Obsession That Drives Apple's Success","description":"Simplicity isn’t just a design principle at Apple—it’s a value that permeates every level of the organization. It’s what helped Apple recover from near death in 1997 to become the most valuable company on earth in 2012.\n\nAs ad agency creative director, Ken Segall played a key role in Apple’s resurrection, helping to create such critical marketing campaigns as “Think Different” and naming the iMac.\n\nThis book makes you a fly on the wall inside a conference room with Steve Jobs, and on the receiving end of his midnight phone calls. You’ll understand how his obsession with Simplicity helped Apple perform better and faster, sometimes saving millions in the process.\n\nSegall brings Apple’s quest for Simplicity to life using fascinating (and previously untold) stories from behind the scenes. Through his insight and wit, you’ll discover how companies that leverage this power can stand out from competitors—and individuals who master it can become critical assets to their organizations.\u003cbr\u003eASIN: 1591846218\u003cbr\u003eVSKU: DBV.1591846218.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Segall, Ken\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly!  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41509098160186,"sku":"DBV.1591846218.G","price":4.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/1591846218-0.jpg?v=1783387185","url":"https:\/\/shop.dreambooksco.com\/products\/insanely-simple-the-obsession-that-drives-apples-success-1","provider":"Dream Books Co.","version":"1.0","type":"link"}