{"product_id":"inside-the-tornado-strategies-f","title":"INSIDE THE TORNADO: STRATEGIES F","description":"In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note.\nOnce a product \"crosses the chasm\" it is faced with the \"tornado,\" a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado, Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption.\u003cbr\u003eASIN: 0060745819\u003cbr\u003eVSKU: 4EKTGN001658_ns\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Moore, Geoffrey A.\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly!  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41382216106042,"sku":"4EKTGN001658_ns","price":5.87,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/0060745819-0.jpg?v=1777313953","url":"https:\/\/shop.dreambooksco.com\/products\/inside-the-tornado-strategies-f","provider":"Dream Books Co.","version":"1.0","type":"link"}