Jobs to be Done: Theory to Practice

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About this item

Why do so many innovation projects fail? What are the root causes of failure? How can they be avoided? Since 1991, Tony Ulwick has pioneered an innovation process that answers these questions. In 1999, Tony introduced Clayton Christensen to the idea that "people have underlying needs or processes in their lives, that they are addressing in some way right now" - an insight that was to become Jobs-to-be-Done Theory . For 26 years, Ulwick and his company, Strategyn , have helped over 400 companies put Jobs-to-be-Done Theory into practice with a success rate of 86% , a 5-fold improvement . YOU WILL LEARN I call him the Deming of Innovation because, more than anyone else, Tony has turned innovation into a science,"says the 'father of modern marketing,' Philip Kotler , Kellogg School of Management, Northwestern.
ASIN: 0990576744
VSKU: DBV.0990576744.A
Condition: Acceptable
Author/Artist:Anthony W. Ulwick
Binding: Paperback
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: This copy has clearly been enjoyed—expect noticeable shelf wear and some minor creases to the cover. Binding is strong, and all pages are legible. May contain previous library markings or stamps.
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