{"product_id":"lebron-inc-the-making-of-a-billion-dollar-athlete","title":"LeBron, Inc.: The Making of a Billion-Dollar Athlete","description":"From the New York Times bestselling author of Return of the King comes the story of LeBron James's incredible transformation from basketball star to sports and business mogul.\n\nWith eight straight trips to the NBA Finals, LeBron James has proven himself one of the greatest basketball players of all time. And like Magic Johnson and Michael Jordan before him, LeBron has also become a global brand and businessman who has altered the way professional athletes think about their value, maximize their leverage, and use their voice.\n\nLEBRON, INC tells the story of James's journey down the path to becoming a billionaire sports icon -- his successes, his failures, and the lessons both have taught him along the way. With plenty of newsmaking tidbits about his rollercoaster last season in Cleveland and high-profile move to the Lakers, LEBRON, INC. shows how James has changed the way most elite athletes manage their careers, and how he launched a movement among his peers that may last decades beyond his playing days.\u003cbr\u003eASIN: 1538730871\u003cbr\u003eVSKU: DBV.1538730871.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Windhorst, Brian\u003cbr\u003eBinding: Hardcover\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly!  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41383689748538,"sku":"DBV.1538730871.G","price":4.69,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/1538730871-0.jpg?v=1777398371","url":"https:\/\/shop.dreambooksco.com\/products\/lebron-inc-the-making-of-a-billion-dollar-athlete","provider":"Dream Books Co.","version":"1.0","type":"link"}