{"product_id":"m-marketing-fourth-edition","title":"M: Marketing Fourth Edition","description":"Note: This book is standalone book and doesn't include access code.\n\nAdding Value to your Marketing Course - Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students today, and is at the forefront of this text, setting it apart. This approach is emphasized throughout the text, and demonstrated through the use of the Adding Value boxes found in each chapter.\n\nWith a new chapter on Social and Mobile Marketing, Grewal and Levy's M: Marketing continues to be among the most contemporary products for studying the principles of marketing today.\u003cbr\u003eASIN: 0077861027\u003cbr\u003eVSKU: DBV.0077861027.A\u003cbr\u003eCondition: Acceptable\u003cbr\u003eAuthor\/Artist:Grewal, Dhruv|Levy, Michael\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: This copy has clearly been enjoyed—expect noticeable shelf wear and some minor creases to the cover. Binding is strong, and all pages are legible. May contain previous library markings or stamps.  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41552859922490,"sku":"DBV.0077861027.A","price":9.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/0077861027-0.jpg?v=1784776516","url":"https:\/\/shop.dreambooksco.com\/products\/m-marketing-fourth-edition","provider":"Dream Books Co.","version":"1.0","type":"link"}