{"product_id":"make-it-punchy-how-to-write-simple-tech-messaging-that-wins-hearts-minds-markets","title":"Make It Punchy: How to Write Simple Tech Messaging That Wins Hearts, Minds \u0026 Markets","description":"Sell your tech (without getting technical).\n\nB2B tech marketing is confusing buyers with technical jargon and drowning them in meaningless buzzwords that leave them overwhelmed (and not all that interested in buying). When everyone’s using the same tired lingo, how do you cut through the noise and show buyers your value? You get punchy.\n\nIn Make It Punchy, tech messaging expert Emma Stratton shows you how and why you need to leave all the jargon behind. How to get real with buyers about why your technology matters to them. How to use language that resonates on a human level. And how to move away from how the tech works and shift buyers’ minds to how it can solve their problems.\n\nThis practical guide is full of helpful frameworks and real-world examples that break down the process of B2B messaging step by step—from the first strategy session to writing to implementation. Emma leads you through exercises that help you understand your customers, engage your creativity, and get your team involved. She shows you how to break down your messaging into a clear, concise format that works for everything from a single product launch to a large-scale initiative.\n\nWith Make It Punchy, you’ll get proven techniques to share a simple, concise story about your tech solution with buyers—and finally stand out from the competition.\u003cbr\u003eASIN: 1774584085\u003cbr\u003eVSKU: DBV.1774584085.VG\u003cbr\u003eCondition: Very Good\u003cbr\u003eAuthor\/Artist:Stratton, Emma\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Pages are clean with no markings. May show minor signs of wear or cosmetic defects  marks, cuts, bends, or scuffs  on the cover, spine, pages, or dust jacket. May have remainder marks on edges.  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41717390868538,"sku":"DBV.1774584085.VG","price":8.29,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/1774584085-0.jpg?v=1790908865","url":"https:\/\/shop.dreambooksco.com\/products\/make-it-punchy-how-to-write-simple-tech-messaging-that-wins-hearts-minds-markets","provider":"Dream Books Co.","version":"1.0","type":"link"}