{"product_id":"managing-customers-as-investments-the-strategic-value-of-customers-in-the-long-run","title":"Managing Customers As Investments: The Strategic Value Of Customers In The Long Run","description":"What's a customer really worth? Can you find out, without endlesslycomplex modeling? And once you know, what should you do with thatknowledge?Managing Your Customers as Investments has the answers.You'll learn simple ways to get reliable customer value information--ina form you can use. You'll discover how to use it to measure marketingeffectiveness, generate improvements throughout the entire customerrelationship lifecycle, and improve decision-making. Everyone tells youto manage your business around customers. This book gives you the toolsto do it.\u003cbr\u003eASIN: 0131428950\u003cbr\u003eVSKU: DBV.0131428950.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Gupta, Sunil|Lehmann, Donald R.\u003cbr\u003eBinding: Hardcover\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly!  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41447071285306,"sku":"DBV.0131428950.G","price":4.09,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/0131428950-0.jpg?v=1780721931","url":"https:\/\/shop.dreambooksco.com\/products\/managing-customers-as-investments-the-strategic-value-of-customers-in-the-long-run","provider":"Dream Books Co.","version":"1.0","type":"link"}