{"product_id":"marketing-5-0-technology-for-humanity","title":"Marketing 5.0: Technology for Humanity","description":"Rediscover the fundamentals of marketing from the best in the business\nIn Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world.\nIn a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.\nFollowing the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including:\n· Artificial Intelligence for marketing automation\n· Agile marketing\n· “Segments of one” marketing\n· Contextual technology\n· Facial recognition and voice tech for marketing\n· The future of Customer Experience (CX)\n· Transmedia storytelling\n· The “Whatever-Whenever-Wherever” service delivery\n· “Everything-As-A-Service” business model\n· Internet of Things and blockchain for marketing\n· Virtual and augmented reality marketing\n· Corporate activism\nPerfect for traditional and digital marketers, as well as students and teachers of marketing and business, Marketing 5.0 reinvigorates the field of marketing with actionable recommendations and unique insights.\u003cbr\u003eASIN: 1119668514\u003cbr\u003eVSKU: DBV.1119668514.VG\u003cbr\u003eCondition: Very Good\u003cbr\u003eAuthor\/Artist:Kotler, Philip|Setiawan, Iwan|Kartajaya, Hermawan\u003cbr\u003eBinding: Hardcover\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Pages are clean with no markings. May show minor signs of wear or cosmetic defects  marks, cuts, bends, or scuffs  on the cover, spine, pages, or dust jacket. May have remainder marks on edges.  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41928831107130,"sku":"DBV.1119668514.VG","price":11.21,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/1119668514-0.jpg?v=1794626360","url":"https:\/\/shop.dreambooksco.com\/products\/marketing-5-0-technology-for-humanity","provider":"Dream Books Co.","version":"1.0","type":"link"}