{"product_id":"marketing-a-love-story-how-to-matter-to-your-customers","title":"Marketing: A Love Story: How to Matter to Your Customers","description":"\"Bernadette's back, and just in time. This is her finest work, a book that ought to be read by everyone on your team, and somehow hidden from your competitors.\"—SETH GODIN\nOne of the biggest challenges we face as entrepreneurs and innovators is understanding how to make our ideas resonate. We tend to have no shortage of ideas, but we struggle to tell the story of how they are going to be useful in the world and why they will matter to people. Marketing is the way we communicate how our ideas translate to value for people in a marketplace.\nMarketing has become a necessary evil for every business, but what if we adopted a different view of it?\nWhat if marketing was less about promotion or coercion and more about reaching out to people and helping them to solve problems?\nWhat if marketing was how we found more ways to do better work and to matter to our customers?\nWhat if marketing was where we began our journey towards understanding what people need and want?\nWhat if it was our vantage point for seeing the world through the eyes of our customers?\nHow different would marketing be then?\u003cbr\u003eASIN: 1500619213\u003cbr\u003eVSKU: DBV.1500619213.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Jiwa, Bernadette\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly!  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41606694043706,"sku":"DBV.1500619213.G","price":8.29,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/1500619213-0.jpg?v=1787366786","url":"https:\/\/shop.dreambooksco.com\/products\/marketing-a-love-story-how-to-matter-to-your-customers","provider":"Dream Books Co.","version":"1.0","type":"link"}