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Marketing Rebellion: The Most Human Company Wins
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About this item
"One of the most important marketing books of the decade." -- LinkedIn
"Marketing Rebellion" is a wake-up call. Now that our customers have the accumulated knowledge of the human race in the plan of their hands, they expect something more from us. They don't want to be interrupted, spammed, or intercepted. They need us to come alongside them at their point of need.
This book helps you tune-in to the new world of consumer realities and offers inspiring, actionable steps for your business to connect to customers in meaningful ways. Backed by extensive research and expert interviews, "Marketing Rebellion" started a movement in truly human-centric business practices.. Highlights include: How cataclysmic consumer trends are a predictable result of a revolution that started 100 years ago. Why businesses must be built on human impressions instead of advertising impressions. The five constant human truths at the heart of successful marketing strategy. Why customer loyalty is dying and what you need to do about it right now How to help your best customers do the marketing for you. Actionable steps to provide an immediate course-correction for businesses of any size. Through new research, singular insights, and inspiring case studies, this entertaining book challenges your view of what it means to be a marketer today and provides an innovative blueprint for business growth. The Marketing Rebellion is knocking at your door. Are you ready?
ASIN: 0578419866
VSKU: DBV.0578419866.G
Condition: Good
Author/Artist:Schaefer, Mark W.
Binding: Paperback
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly!
ASIN: 0578419866
VSKU: DBV.0578419866.G
Condition: Good
Author/Artist:Schaefer, Mark W.
Binding: Paperback
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly!
Note on Condition
Most of the items in our store are used. The item's condition grade is indicated near the bottom of the product description. If you have any questions regarding specific details of an item, please contact us. We use the following rating scale:
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- Used - Good: All pages and cover are intact (including the dust cover, if applicable). Spine may show signs of wear. Pages may include limited notes and highlighting. Gently used ex-library books with library stickers and markings may be classified as good. Shrink wrap, dust covers, or boxed set case may be missing. Item may be missing bundled media.
- Used - Acceptable: All pages and the cover are intact, but shrink wrap, dust covers, or boxed set case may be missing. Pages may include limited notes, highlighting, or minor water damage but the text is readable. Item may but the dust cover may be missing. Pages may include limited notes and highlighting, but the text cannot be obscured or unreadable.
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- Used - Acceptable: A product with extensive external signs of wear, but is in great working condition. The case may be damaged. The cover art, liner, notes, or other inclusion may be marked, or one or all of these items may be missing.
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