{"product_id":"marketing-theory-evidence-practice","title":"Marketing: Theory, Evidence, Practice","description":"Marketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic overview of the marketing world. It demonstrates the practical application of marketing skills, illustrated by case studies and practitioner profiles, and gives students industry insight that will support them in their careers.\n\nProviding an evidence-based introduction to marketing, this Australasian text focuses on marketing metrics, consumer behaviour and business buyer behaviour, as well as exploring the application of B2B marketing. It challenges traditional marketing theories and concepts, presenting a research-driven framework for understanding the marketing process.\n\nThis text is a comprehensive guide, with a full suite of lecturer resources, and provides the support and materials that you need to help create tomorrow's marketing professionals\u003cbr\u003eASIN: 0195590295\u003cbr\u003eVSKU: DBV.0195590295.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Sharp, Byron\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly!  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41570798075962,"sku":"DBV.0195590295.G","price":88.09,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/0195590295-0.jpg?v=1785467675","url":"https:\/\/shop.dreambooksco.com\/products\/marketing-theory-evidence-practice","provider":"Dream Books Co.","version":"1.0","type":"link"}