{"product_id":"mcdonalds-the-business-behind-the-golden-arches-big-brands","title":"McDonald's: The Business behind the Golden Arches (Big Brands)","description":"Discover the incredible story behind the world's largest fast food brand. Find out how McDonald's grew from a single restaurant into a globe-dominating chain. This book reveals:\n\n● The bright business minds behind McDonald's remarkable rise.\n● How the company's famous products--from the Big Mac to the Happy Meal--came to be.\n● Which marketing and public relations strategies turned McDonald's into a powerful brand.\n\nFrom marketing relationships to the company's attempts to counter its critics, this book provides a fascinating look at McDonald's and at the fast food industry as a whole.\u003cbr\u003eASIN: 1512405906\u003cbr\u003eVSKU: DBV.1512405906.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Senker, Cath\u003cbr\u003eBinding: Library\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly!  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41505795342394,"sku":"DBV.1512405906.G","price":6.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/1512405906-0.jpg?v=1783210341","url":"https:\/\/shop.dreambooksco.com\/products\/mcdonalds-the-business-behind-the-golden-arches-big-brands","provider":"Dream Books Co.","version":"1.0","type":"link"}