{"product_id":"measure-what-matters-online-tools-for-understanding-customers-social-media-engagement-and-key-relationships","title":"Measure What Matters: Online Tools For Understanding Customers, Social Media, Engagement, and Key Relationships","description":"In an online and social media world, measurement is the key to success\nIf you can measure your key business relationships, you can improve them. Even though relationships are \"fuzzy and intangible,\" they can be measured and managed-with powerful results.\nMeasure What Matters explains simple, step-by-step procedures for measuring customers, social media reputation, influence and authority, the media, and other key constituencies. Based on hundreds of case studies about how organizations have used measurement to improve their reputations, strengthen their bottom lines, and improve efficiencies all around Learn how to collect the data that will help you better understand your competition, do strategic planning, understand key strengths and weaknesses, and better respond to customer preferences Author runs a successful blog and serves as a measurement consultant to companies such as Facebook, Southwest Airlines, Raytheon, and Allstate\nDon't draw conclusions or make key decisions based on guesswork. Instead, Measure What Matters and the difference will show in the most important measure: your bottom line.\u003cbr\u003eASIN: 0470920106\u003cbr\u003eVSKU: DBV.0470920106.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Delahaye Paine, Katie\u003cbr\u003eBinding: Hardcover\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly!  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41524109148218,"sku":"DBV.0470920106.G","price":8.29,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/0470920106-0.jpg?v=1784082255","url":"https:\/\/shop.dreambooksco.com\/products\/measure-what-matters-online-tools-for-understanding-customers-social-media-engagement-and-key-relationships","provider":"Dream Books Co.","version":"1.0","type":"link"}