{"product_id":"media-strategy-planning-workbook","title":"MEDIA STRATEGY+PLANNING WORKBOOK","description":"The Third Edition of the Media Strategy \u0026amp; Planning Workbook is designed to help students understand the multifaceted business of paid media planning and master the complete execution of the paid media process.\n\nWith its clear organization, comprehensiveness, examples, case studies, and hands-on exercises, the book prepares readers for an entry-level media position by exposing them to the information and tasks they will encounter—including what a comprehensive media plan should look like, how to get there, and what’s involved once the plan is approved.\n\n“Learn by doing” is the book’s fundamental philosophy. Each chapter concludes with numerous hands-on exercises that provide opportunities for readers to apply sophisticated decision tools and concepts.\u003cbr\u003eASIN: 1733934472\u003cbr\u003eVSKU: DBV.1733934472.VG\u003cbr\u003eCondition: Very Good\u003cbr\u003eAuthor\/Artist:Don Dickinson|Craig Davis\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Pages are clean with no markings. May show minor signs of wear or cosmetic defects  marks, cuts, bends, or scuffs  on the cover, spine, pages, or dust jacket. May have remainder marks on edges.  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41516509855802,"sku":"DBV.1733934472.VG","price":72.58,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/1733934472-0.jpg?v=1783739876","url":"https:\/\/shop.dreambooksco.com\/products\/media-strategy-planning-workbook","provider":"Dream Books Co.","version":"1.0","type":"link"}