Microcopy: The Complete Guide (2nd edition)
$72.94
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About this item
"This book is so relevant to our UX work. From voice and tone to error messages, to creating conversational UI and CTAs, this book covers it all. I've ordered copies for my full team." (DeAnn Wright, Head of Global Content Strategy, eBay)
This is the only guide you'll need to write smart, effective microcopy. When you finish this book, you'll know how to use every word in your website or app to: Make users fall in love and come back Help them perform tasks easily Turn every boring message into a valuable conversation Increase conversions Microcopy (sometimes called UX writing or UX copy) is the words on digital products that accompany the user's actions: text on buttons, assistive text, sign up page, error messages (and preventing them), control labels, instructions, empty states, success messages, and more.
Microcopy: The Complete Guide is a handbook for UX writers, designers and friends. It will give you the knowledge and tools needed to write smart, effective and helpful microcopy for all kinds of digital products, with practical guides and dozens of screenshots from actual sites, apps and complex systems.
Who will find this book useful? UX writers; UX designers; copywriters; content strategists; product managers; UI designers; digital marketing managers; app and website owners; marketers and sales personnel; small business owners; bloggers; advertisers. Fascinated by the words that light up interfaces? You'll love this book.
ASIN: B07N1RD7W6
VSKU: DBV.B07N1RD7W6.A
Condition: Acceptable
Author/Artist:Jacqui Licht|Kinneret Yifrah
Binding: Paperback
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: This copy has clearly been enjoyed—expect noticeable shelf wear and some minor creases to the cover. Binding is strong, and all pages are legible. May contain previous library markings or stamps.
ASIN: B07N1RD7W6
VSKU: DBV.B07N1RD7W6.A
Condition: Acceptable
Author/Artist:Jacqui Licht|Kinneret Yifrah
Binding: Paperback
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: This copy has clearly been enjoyed—expect noticeable shelf wear and some minor creases to the cover. Binding is strong, and all pages are legible. May contain previous library markings or stamps.
Note on Condition
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- Used - Acceptable: All pages and the cover are intact, but shrink wrap, dust covers, or boxed set case may be missing. Pages may include limited notes, highlighting, or minor water damage but the text is readable. Item may but the dust cover may be missing. Pages may include limited notes and highlighting, but the text cannot be obscured or unreadable.
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