{"product_id":"ogilvy-on-advertising-in-the-digital-age","title":"Ogilvy on Advertising in the Digital Age","description":"From Miles Young, worldwide non-executive chairman of Ogilvy \u0026amp; Mather, comes a sequel to David Ogilvy's bestselling advertising handbook featuring essential strategies for the digital age.\n\nIn this must-have sequel to the bestselling Ogilvy On Advertising, Ogilvy chairman Miles Young provides top insider secrets and strategies for successful advertising in the Digital Revolution. As comprehensive as its predecessor was for print and TV, this indispensable handbook dives deep into the digital ecosystem, discusses how to best collect and utilize data-the currency of the digital age-to convert sales specifically on screen (phone, tablet, smart watch, computer, etc.), breaks down when and how to market to millennials, highlights the top five current industry giants, suggests best practices from brand response to social media, and offers 13 trend predictions for the future.\n\nThis essential guide is for any professional in advertising, public relations, or marketing seeking to remain innovative and competitive in today's ever-expanding technological marketplace.\u003cbr\u003eASIN: 1635571464\u003cbr\u003eVSKU: DBV.1635571464.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Young, Miles\u003cbr\u003eBinding: Hardcover\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly!  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41663979356218,"sku":"DBV.1635571464.G","price":8.79,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/1635571464-0.jpg?v=1789871174","url":"https:\/\/shop.dreambooksco.com\/products\/ogilvy-on-advertising-in-the-digital-age","provider":"Dream Books Co.","version":"1.0","type":"link"}