{"product_id":"organic-social-media-how-to-build-flourishing-online-communities","title":"Organic Social Media: How to Build Flourishing Online Communities","description":"WINNER: 2024 Chanticleer International Book Awards, Harvey Chute First Place Category Winner - Non-Fiction Business \u0026amp; Enterprise\nFINALIST: American Book Fest Best Book Awards 2024 - Business: Marketing \u0026amp; Advertising\nFINALIST: 2025 International Book Awards (IBA) - Business: Marketing \u0026amp; Advertising\n\nOrganizations and institutions focused on community building have a built-in group of ambassadors who embrace their message and vision. Social media managers have a unique opportunity to lean into this loyalty by creating a social presence informed by this digital engagement.\n\nIn Organic Social Media, Jenny Li Fowler outlines the important steps that social media managers need to take to enhance an organization's broader growth objectives. Fowler breaks down the important questions to help readers determine the best platforms to invest in, how they can streamline the approval process and other essential strategic steps to create an organic following on social platforms.\n\nOrganic Social Media explains how to elevate the key growth objectives of a brand by creating or recreating its online presence. Early chapters walk readers through the planning phase, the process of strategic goal setting, platform selection, resource management and content discovery. Later chapters focus on executing these established plans and offer a strategic way to build a content calendar and track the success of social. With this book, social media managers will future-proof the online presence of any organization.\u003cbr\u003eASIN: 1398612979\u003cbr\u003eVSKU: DBV.1398612979.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Fowler, Jenny Li\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly!  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41517177339962,"sku":"DBV.1398612979.G","price":11.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/1398612979-0.jpg?v=1783824691","url":"https:\/\/shop.dreambooksco.com\/products\/organic-social-media-how-to-build-flourishing-online-communities","provider":"Dream Books Co.","version":"1.0","type":"link"}