{"product_id":"persuasion-social-influence-and-compliance-gaining","title":"Persuasion: Social Influence and Compliance Gaining","description":"Now in its sixth edition, Persuasion: Social Influence and Compliance Gaining continues to boast an accessible voice and vibrant aesthetic that appeals to undergraduate students of communication, psychology, advertising, and marketing. In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings. Along the way, students are introduced to the practice of social influence in an array of contexts (e.g., advertising, marketing, politics, interpersonal relationships, social media, groups) and across a variety of topics (e.g., credibility, personality, deception, motivational appeals, visual persuasion). The new edition features an expanded treatment of digital and social media, up-to-date research on theory and practice, and enhanced discussions of topics such as political campaigning, emotional marketing, olfactory influence, and ethics.\nInstructors can also use the book’s downloadable test bank, instructor’s manual, and PowerPoint slides in preparing course material.\u003cbr\u003eASIN: 1138630616\u003cbr\u003eVSKU: DBV.1138630616.A\u003cbr\u003eCondition: Acceptable\u003cbr\u003eAuthor\/Artist:Gass, Robert H|Seiter, John S\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: This copy has clearly been enjoyed—expect noticeable shelf wear and some minor creases to the cover. Binding is strong, and all pages are legible. May contain previous library markings or stamps.  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41558296133690,"sku":"DBV.1138630616.A","price":29.42,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/1138630616-0.jpg?v=1784949598","url":"https:\/\/shop.dreambooksco.com\/products\/persuasion-social-influence-and-compliance-gaining","provider":"Dream Books Co.","version":"1.0","type":"link"}