{"product_id":"play-bigger","title":"Play Bigger","description":"Author(s): Al Ramadan \u0026amp; Dave Peterson \u0026amp; Christopher Lochhead \u0026amp; Kevin Maney 9780349411361 Paperback 2016-06-14 In today's world, it's no longer enough to create great new products; rather companies now must create whole new categories that destroy old ones. Uber created a new personal transportation category and destroyed taxis and limos. Salesforce.com created a new category of cloud-base sales automation, dethroning the old CRM industry. Airbnb, Workday, Tesla and Netflix are all winning by creating entirely new business categories that destabilise old ones.The category is the new strategy. The If you want to build a legendary company, you need to design and build a legendary category at the same time, and dominate it over time. Your company needs to be a Category King. And if you don't design a Category King, you're creating a failure. Drawing on examples from within and beyond our own practice, PLAY BIGGER shows both entrepreneurs and established enterprises how to define, develop and rule a category over time.\u003cbr\u003eASIN: 0349411360\u003cbr\u003eVSKU: DBV.0349411360.A\u003cbr\u003eCondition: Acceptable\u003cbr\u003eAuthor\/Artist:Author\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: This copy has clearly been enjoyed—expect noticeable shelf wear and some minor creases to the cover. Binding is strong, and all pages are legible. May contain previous library markings or stamps.  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41446944669754,"sku":"DBV.0349411360.A","price":7.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/0349411360-0.jpg?v=1780714469","url":"https:\/\/shop.dreambooksco.com\/products\/play-bigger","provider":"Dream Books Co.","version":"1.0","type":"link"}