{"product_id":"pop-create-the-perfect-pitch-title-and-tagline-for-anything","title":"POP!: Create the Perfect Pitch, Title, and Tagline for Anything","description":"Why do some ideas break out and others fade away? What causes people to become so excited about a product that they can?t wait to tell their friends? How can an idea be communicated so that it catches fire in people?s imaginations?\n\nPopular author, consultant, and workshop leader Sam Horn identifies what makes an idea, message, or product break out, and presents a simple and proven process?POP! (Purposeful, Original, Pithy)?to create one-of-a-kind ideas, products, and messages that pop through the noise, off the shelf, and into consumers? imaginations.\u003cbr\u003eASIN: 0399533613\u003cbr\u003eVSKU: DBV.0399533613.A\u003cbr\u003eCondition: Acceptable\u003cbr\u003eAuthor\/Artist:Horn, Sam\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: This copy has clearly been enjoyed—expect noticeable shelf wear and some minor creases to the cover. Binding is strong, and all pages are legible. May contain previous library markings or stamps.  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41460855767098,"sku":"DBV.0399533613.A","price":7.67,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/0399533613-0.jpg?v=1781201617","url":"https:\/\/shop.dreambooksco.com\/products\/pop-create-the-perfect-pitch-title-and-tagline-for-anything","provider":"Dream Books Co.","version":"1.0","type":"link"}