{"product_id":"profit-first-transform-your-business-from-a-cash-eating-monster-to-a-money-making-machine","title":"Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine","description":"Author of cult classics The Pumpkin Plan and The Toilet Paper Entrepreneur offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability.\n\nConventional accounting uses the logical (albeit, flawed) formula: Sales - Expenses = Profit. The problem is, businesses are run by humans, and humans aren't always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach to accounting to flip the formula: Sales - Profit = Expenses. Just as the most effective weight loss strategy is to limit portions by using smaller plates, Michalowicz shows that by taking profit first and apportioning only what remains for expenses, entrepreneurs will transform their businesses from cash-eating monsters to profitable cash cows. Using Michalowicz's Profit First system, readers will learn that:\n\n· Following 4 simple principles can simplify accounting and make it easier to manage a profitable business by looking at bank account balances.\n· A small, profitable business can be worth much more than a large business surviving on its top line.\n· Businesses that attain early and sustained profitability have a better shot at achieving long-term growth.\n\nWith dozens of case studies, practical, step-by-step advice, and his signature sense of humor, Michalowicz has the game-changing roadmap for any entrepreneur to make money they always dreamed of.\u003cbr\u003eASIN: 073521414X\u003cbr\u003eVSKU: DBV.073521414X.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Michalowicz, Mike\u003cbr\u003eBinding: Hardcover\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly!  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41561491669050,"sku":"DBV.073521414X.G","price":8.29,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/073521414X-0_2553402e-12a2-4c22-b79a-6af26d86f667.jpg?v=1785210488","url":"https:\/\/shop.dreambooksco.com\/products\/profit-first-transform-your-business-from-a-cash-eating-monster-to-a-money-making-machine","provider":"Dream Books Co.","version":"1.0","type":"link"}