{"product_id":"purple-cow-transform-your-business-by-being-remarkable-1","title":"Purple Cow: Transform Your Business by Being Remarkable","description":"You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow.\"Purple Cow\" describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.\u003cbr\u003eASIN: 014101640X\u003cbr\u003eVSKU: DBV.014101640X.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Godin, Seth\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly!  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41759421595706,"sku":"DBV.014101640X.G","price":8.29,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/014101640X-0_a0566427-febd-47db-b8eb-7c4cfaaeb546.jpg?v=1792121008","url":"https:\/\/shop.dreambooksco.com\/products\/purple-cow-transform-your-business-by-being-remarkable-1","provider":"Dream Books Co.","version":"1.0","type":"link"}