{"product_id":"sales-management-that-works-how-to-sell-in-a-world-that-never-stops-changing","title":"Sales Management That Works: How to Sell in a World that Never Stops Changing","description":"Named to the longlist for the 2021 Outstanding Works of Literature (OWL) Award in the Sales \u0026amp; Marketing category\nIn this smart, practical, and research-based guide, Harvard Business School professor Frank Cespedes offers essential sales strategies for a world that never stops changing.\nThe rise of e-commerce. Big data. AI. Given these trends (and many others), there's no doubt that sales is changing. But much of the current conventional wisdom is misleading and not supported by empirical data.\nIf you as a manager fail to separate fact from hype, you will make decisions based on faulty assumptions and, in a competitive market, eventually fall behind those with a keener grasp of the current selling environment.\nIn this no-nonsense book, sales expert and Harvard Business School professor Frank Cespedes provides sales managers and executives with the tools they need to separate the signal from the noise. These include how to: Hire and deploy the right talent Pay and incentivize your sales force Improve ROI from your training programs Create a comprehensive sales model Set and test the right prices Build and manage a multichannel approach\n\nBrimming with fascinating examples, insightful research, and helpful diagnostics, Sales Management That Works will help sales managers build a great sales team, create an optimal strategy, and steer clear of hype and fads. Salespeople will be better equipped to respond to changes, executives will be able to track and accelerate ROI, and readers will understand why improving selling is a social as well as an economic responsibility of business.\u003cbr\u003eASIN: 1633698769\u003cbr\u003eVSKU: DBV.1633698769.VG\u003cbr\u003eCondition: Very Good\u003cbr\u003eAuthor\/Artist:Cespedes, Frank V.\u003cbr\u003eBinding: Hardcover\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Pages are clean with no markings. May show minor signs of wear or cosmetic defects  marks, cuts, bends, or scuffs  on the cover, spine, pages, or dust jacket. May have remainder marks on edges.  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41448693104698,"sku":"DBV.1633698769.VG","price":6.59,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/1633698769-0.jpg?v=1780863985","url":"https:\/\/shop.dreambooksco.com\/products\/sales-management-that-works-how-to-sell-in-a-world-that-never-stops-changing","provider":"Dream Books Co.","version":"1.0","type":"link"}