{"product_id":"sell-the-way-you-buy-a-modern-approach-to-sales-that-actually-works-even-on-you","title":"Sell the Way You Buy: A Modern Approach To Sales That Actually Works (Even On You!)","description":"When was the last time you enjoyed talking to a salesperson?\n\nWhile a Vice President at Salesforce, David Priemer had an epiphany: the very sales tactics his team was using were not working on him. While the company―and his entire profession―was acting with more than enough gusto, they lacked emotional awareness and empathy. Put simply: they were not selling the way they buy.\n\nThe truth is that, as buyers, we’re not often aware of the pathways and mechanisms by which we make purchasing decisions, and customers aren’t always sure about what they want or need. In Sell the Way You Buy, Priemer reveals scientifically supported methods of understanding your customer, identifying their needs, and moving them toward the right solution, all while avoiding the behaviors that make the average person dislike salespeople. Sell the Way You Buy is about much more than putting yourself in the customer’s shoes. It’s about learning how to ask questions, how to listen, how to tell a compelling brand story, and how to talk to customers in a human way that truly connects. In short: to sell the way you buy.\u003cbr\u003eASIN: 1989603203\u003cbr\u003eVSKU: DBV.1989603203.VG\u003cbr\u003eCondition: Very Good\u003cbr\u003eAuthor\/Artist:Priemer, David\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Pages are clean with no markings. May show minor signs of wear or cosmetic defects  marks, cuts, bends, or scuffs  on the cover, spine, pages, or dust jacket. May have remainder marks on edges.  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41505999224890,"sku":"DBV.1989603203.VG","price":7.79,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/1989603203-0.jpg?v=1783230284","url":"https:\/\/shop.dreambooksco.com\/products\/sell-the-way-you-buy-a-modern-approach-to-sales-that-actually-works-even-on-you","provider":"Dream Books Co.","version":"1.0","type":"link"}