{"product_id":"so-what-how-to-communicate-what-really-matters-to-your-audience","title":"So What?: How to Communicate What Really Matters to Your Audience","description":"Supercharge your success by answering the one question everyone cares about, So What?: How to Communicate What Really Matters to Your Audience contains practical techniques, examples, and exercises proven with thousands of winning salespeople, straight from Mark Magnacca, one of the world’s leading sales consultants.\n\nIt’s tough, but true–the people you’re trying to communicate with, sell to, or convince don’t really care about you. Nor do they care what you’re offering them–until they understand exactly how it’ll benefit them. If you recognize that one hard, cold fact–and you know what to do about it–you’ll make more money, achieve greater success, and even have more fun!\n\nMagnacca shows you how to answer the “So What?” question brilliantly, every time–no matter who’s asking it or what you’re trying to achieve. This book will transform the way you communicate: You’ll use it every day to get what you want–in business and in life!\u003cbr\u003eASIN: 0137158262\u003cbr\u003eVSKU: DBV.0137158262.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Magnacca, Mark\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly!  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41424908386362,"sku":"DBV.0137158262.G","price":6.76,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/0137158262-0.jpg?v=1779300066","url":"https:\/\/shop.dreambooksco.com\/products\/so-what-how-to-communicate-what-really-matters-to-your-audience","provider":"Dream Books Co.","version":"1.0","type":"link"}