Social Fundraising: Mining the New Peer-to-Peer Landscape

Do you want to raise money for your mission by getting volunteers to ask their peer networks for donations? Social Fundraising: Mining the New Peer-to-Peer Landscape, will help you do that—or decide not to. Social fundraising has evolved from people walking around neighborhoods with coin cans, to sending emails via nonprofit-licensed fundraising platforms, to people asking their friends for money on social media, to content creators livestreaming fundraising to build audiences. And it's going to keep changing. You’ll learn the tactical elements of social fundraising and the “why” behind the reasons it is so successful. The book examines the underlying forces at work so that you can build any social fundraising effort you want, on any platform, using any activity or no activity at all. You’ll learn what people really want when they support your mission. What motivates them may come as a surprise. Spoiler alert: it turns out that when you focus more on your supporters and less on your mission, you wind up raising more money. Social Fundraising is a knowledge bridge between traditional peer-to-peer fundraising and the new ways social fundraising is happening. Advance praise for Social Fundraising: Mining the New Peer-to-Peer Landscape "Katrina has spent over three decades as a powerhouse advising the social sector, with much of that time focused on social fundraising. Combine her experience and humor with Otis' deep expertise on the donor psyche, and this is a book you do not want to overlook if you are in nonprofit development." Soraya Alexander, COO of GoFundMe, President of Classy “I am confident that this book will significantly expand the professional growth of all my development staff by helping them uncover and understand the impulses that drive peer-to-peer fundraisers. I appreciate Katrina’s insight and experience and look forward to sharing these strategies with our team.” Jennifer Lee, EVP for Development, National MS Society “The authors have woven together an instructive, insightful, and the much-needed educational piece that is especially relevant not only in a post-COVID world but also for every stage of the development professional’s career - whether as an ongoing reference or training new staff on the essentials.” Rick Willis, President & CEO, Brain Injury Association of America "Katrina and Otis have connected the dots between sound fundraising strategy and the science of social interactions. In their newest book, they redefine ‘community’ accounting for the modern human experience where people connect to one another in both in-person and digital worlds. This book is a must-read for nonprofit leaders looking to transform their organization's relationship with their supporters and reach new people in deeper, more relevant ways." Robyn Mendez, Chief Operating Officer, Accelerist
ASIN: B0BRYXZKXM
VSKU: DBV.B0BRYXZKXM.A
Condition: Acceptable
Author/Artist:VanHuss, Katrina|Fulton, Otis
Binding: Paperback
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: This copy has clearly been enjoyed—expect noticeable shelf wear and some minor creases to the cover. Binding is strong, and all pages are legible. May contain previous library markings or stamps.