{"product_id":"start-with-why-how-great-leaders-inspire-everyone-to-take-action-4","title":"Start with Why: How Great Leaders Inspire Everyone to Take Action","description":"The inspiring, life-changing bestseller by the author of LEADERS EAT LAST and TOGETHER IS BETTER.\n\nIn 2009, Simon Sinek started a movement to help people become more inspired at work, and in turn inspire their colleagues and customers. Since then, millions have been touched by the power of his ideas, including more than 28 million who’ve watched his TED Talk based on START WITH WHY -- the third most popular TED video of all time.\n\nSinek starts with a fundamental question: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?\n\nPeople like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it.\n\nSTART WITH WHY shows that the leaders who've had the greatest influence in the world all think, act, and communicate the same way -- and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.\u003cbr\u003eASIN: 1591842808\u003cbr\u003eVSKU: 4EKGRJ006YOV_ns\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Sinek, Simon\u003cbr\u003eBinding: Hardcover\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly!  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41518936686650,"sku":"4EKGRJ006YOV_ns","price":8.29,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/1591842808-0_4518d6bf-7efb-4edf-a991-82c0ec12a4d2.jpg?v=1783920923","url":"https:\/\/shop.dreambooksco.com\/products\/start-with-why-how-great-leaders-inspire-everyone-to-take-action-4","provider":"Dream Books Co.","version":"1.0","type":"link"}