{"product_id":"stories-that-stick-how-storytelling-can-captivate-customers-influence-audiences-and-transform-your-business-1","title":"Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business","description":"What stories do you need to tell, and how do you tell them?\nStories That Stick provides a clear framework of ideals and a concise set of actions for you to take complete control of your own story, utilizing the principles behind the world’s most effective business storytelling strategies.\nProfessional storyteller and nationally-known speaker Kindra Hall reveals the four unique stories you can use to differentiate, captivate, and elevate: The Value Story—convince customers they need what you provide. The Founder Story—persuade investors and customers your organization is worth the investment. The Purpose Story—align and inspire your employees and internal customers. The Customer Story—allow those who use your product or service to share their authentic experiences with others.\n\nTelling these stories well is a simple, accessible skill anyone can develop. With case studies, company profiles, and anecdotes backed with original research, Hall presents storytelling as the underutilized talent that separates the good from the best in business.\nStories That Stick offers specific, actionable steps readers can take to find, craft, and leverage the stories they already have and simply aren’t telling. Every person, every organization has at least four stories at their disposal. Will you tell yours?\u003cbr\u003eASIN: 140021193X\u003cbr\u003eVSKU: DBV.140021193X.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Hall, Kindra\u003cbr\u003eBinding: Hardcover\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly!  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41593780437050,"sku":"DBV.140021193X.G","price":7.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/140021193X-0_e73304a7-6bbb-4bd2-aa39-5044a6c726d2.jpg?v=1786677879","url":"https:\/\/shop.dreambooksco.com\/products\/stories-that-stick-how-storytelling-can-captivate-customers-influence-audiences-and-transform-your-business-1","provider":"Dream Books Co.","version":"1.0","type":"link"}