{"product_id":"strategic-communication-for-organizations","title":"Strategic Communication for Organizations","description":"Strategic Communication for Organizations elucidates the emerging research on strategic communication, particularly as it operates in a variety of organizational settings. This book, appropriate for both students and practitioners, emphasizes how theory and research from the field of communication studies can be used to support and advance organizations of all types across a variety of business sectors.\n\nGrounded in scholarship and organizational cases, this textbook: focuses on message design provides introductory yet comprehensive coverage of how strategy and message design enable effective organizational and corporate communication explores how theory and research can be synthesized to inform modern communication-based campaigns Strategic Communication for Organizations will help readers discuss how to develop, implement, and evaluate messages that are consistent with an organization’s needs, mission, and vision, effectively reaching and influencing internal and external audiences.\u003cbr\u003eASIN: 0520298527\u003cbr\u003eVSKU: DBV.0520298527.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:LaBelle, Sara|Waldeck, Jennifer H.\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly!  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41449349709882,"sku":"DBV.0520298527.G","price":34.71,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/0520298527-0.jpg?v=1780886948","url":"https:\/\/shop.dreambooksco.com\/products\/strategic-communication-for-organizations","provider":"Dream Books Co.","version":"1.0","type":"link"}