Strategic Communication Research Methods Workbook

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About this item

The Strategic Communications Research Methods Workbook is designed to serve as an alternative (or a companion) to traditional research methods textbooks. Each chapter in the Strategic Communications Research Methods Workbook begins with the basic knowledge that students and professionals in the strategic communication industry must possess – then asks readers to apply this knowledge to real-world research scenarios faced by strategic communication professionals. Among the Workbook’s many features: It employs a hands-on, “learning by doing” approach built around the application of research tools and strategies to strategic communication problems. It is written in a clear and easy-to-understand manner that is appropriate for intermediate and advanced strategic communication students. It addresses both qualitative and quantitative research approaches. It includes a useful concluding chapter on presenting research, plus an exceptionally detailed glossary. It is the only strategic methods textbook that deals with issues related to big data analytics.
ASIN: 1736040243
VSKU: DBV.1736040243.A
Condition: Acceptable
Author/Artist:Harsha Gangadharbatla|Toby Hopp
Binding: Paperback
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: This copy has clearly been enjoyed—expect noticeable shelf wear and some minor creases to the cover. Binding is strong, and all pages are legible. May contain previous library markings or stamps.
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