{"product_id":"strategic-communication-research-methods-workbook-1","title":"Strategic Communication Research Methods Workbook","description":"The Strategic Communications Research Methods Workbook is designed to serve as an alternative (or a companion) to traditional research methods textbooks.\n\nEach chapter in the Strategic Communications Research Methods Workbook begins with the basic knowledge that students and professionals in the strategic communication industry must possess – then asks readers to apply this knowledge to real-world research scenarios faced by strategic communication professionals.\n\nAmong the Workbook’s many features:\n\nIt employs a hands-on, “learning by doing” approach built around the application of research tools and strategies to strategic communication problems.\n\nIt is written in a clear and easy-to-understand manner that is appropriate for intermediate and advanced strategic communication students.\n\nIt addresses both qualitative and quantitative research approaches.\n\nIt includes a useful concluding chapter on presenting research, plus an exceptionally detailed glossary.\n\nIt is the only strategic methods textbook that deals with issues related to big data analytics.\u003cbr\u003eASIN: 1736040243\u003cbr\u003eVSKU: DBV.1736040243.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Harsha Gangadharbatla|Toby Hopp\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly!  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41592360730682,"sku":"DBV.1736040243.G","price":32.77,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/1736040243-0_0b5383b4-99f2-4624-a7cc-37812766cf7d.jpg?v=1786592826","url":"https:\/\/shop.dreambooksco.com\/products\/strategic-communication-research-methods-workbook-1","provider":"Dream Books Co.","version":"1.0","type":"link"}