{"product_id":"strategy-and-tactics-of-pricing-a-guide-to-profitable-decision-making-1","title":"Strategy and Tactics of Pricing A Guide to Profitable Decision Making","description":"This entire book is a practical guide loaded with topical examples. As in the first edition, The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making, Second Edition shows how sound analysis could have prevented some well-known pricing failures and, in other cases, has pointed the way to profitable successes! Nagle and Holden offer a conceptual approach that helps readers learn how to THINK about pricing, and include step-by-step formulas and procedures that show readers HOW to analyze a pricing problem and formulate a pricing strategy. A sampling of topics includes advice on how to understand how costs affect your pricing and profits, integrate costs with market-based pricing, integrate the elements of profitability, capture full value through price segmentation, adapt strategy in a changing life-cycle environment, develop models to aid in anticipating purchase behavior, and determine the constraints on profit maximization.\u003cbr\u003eASIN: 0136693768\u003cbr\u003eVSKU: DBV.0136693768.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Nagle, Thomas T.; Holden, Reed K.\u003cbr\u003eBinding: Hardcover\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly!  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41627919941690,"sku":"DBV.0136693768.G","price":8.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/0136693768-0_3350abbe-5645-4b06-a20c-935e6cefd575.jpg?v=1788317988","url":"https:\/\/shop.dreambooksco.com\/products\/strategy-and-tactics-of-pricing-a-guide-to-profitable-decision-making-1","provider":"Dream Books Co.","version":"1.0","type":"link"}