{"product_id":"tested-advertising-methods-5th-edition-prentice-hall-business-classics-1","title":"Tested Advertising Methods (5th Edition) (Prentice Hall Business Classics)","description":"A legend in advertising for more than 60 years, John Caples still serves as a guide to generations of creative marketing people. Now his classic work on how to create successful advertising has been updated by respected advertising consultant Fred Hahn. It retains all the clarity, candid analysis, time-tested experience and invaluable award-winning ideas from the original, while bringing it right up-to-the-minute on the many new changes in the field.\u003cbr\u003eASIN: 0130957011\u003cbr\u003eVSKU: DBV.0130957011.VG\u003cbr\u003eCondition: Very Good\u003cbr\u003eAuthor\/Artist:Caples|Hahn\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Pages are clean with no markings. May show minor signs of wear or cosmetic defects  marks, cuts, bends, or scuffs  on the cover, spine, pages, or dust jacket. May have remainder marks on edges.  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41579183800378,"sku":"DBV.0130957011.VG","price":8.29,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/0130957011-0_280fc7c1-60c6-4149-92bb-9ce9e378bcc0.jpg?v=1785899483","url":"https:\/\/shop.dreambooksco.com\/products\/tested-advertising-methods-5th-edition-prentice-hall-business-classics-1","provider":"Dream Books Co.","version":"1.0","type":"link"}