{"product_id":"tested-advertising-methods-5th-edition-prentice-hall-business-classics","title":"Tested Advertising Methods (5th Edition) (Prentice Hall Business Classics)","description":"A legend in advertising for more than 60 years, John Caples still serves as a guide to generations of creative marketing people. Now his classic work on how to create successful advertising has been updated by respected advertising consultant Fred Hahn. It retains all the clarity, candid analysis, time-tested experience and invaluable award-winning ideas from the original, while bringing it right up-to-the-minute on the many new changes in the field.\u003cbr\u003eASIN: 0130957011\u003cbr\u003eVSKU: DBV.0130957011.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Caples|Hahn\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly!  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41529566396474,"sku":"DBV.0130957011.G","price":8.29,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/0130957011-0.jpg?v=1784175293","url":"https:\/\/shop.dreambooksco.com\/products\/tested-advertising-methods-5th-edition-prentice-hall-business-classics","provider":"Dream Books Co.","version":"1.0","type":"link"}