{"product_id":"thank-you-for-arguing-what-aristotle-lincoln-and-homer-simpson-can-teach-us-about-the-art-of-persuasion-1","title":"Thank You for Arguing: What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion","description":"Thank You for Arguing is your master class in the art of persuasion, taught by professors ranging from Bart Simpson to Winston Churchill. The time-tested secrets the book discloses include Cicero’s three-step strategy for moving an audience to actionÑas well as Honest Abe’s Shameless Trick of lowering an audience’s expectations by pretending to be unpolished. But it’s also replete with contemporary techniques such as politicians’ use of “code” language to appeal to specific groups and an eye-opening assortment of popular-culture dodges, including:\n\nThe Eddie Haskell Ploy\nEminem’s Rules of Decorum\nThe Belushi Paradigm\nStalin’s Timing Secret\nThe Yoda Technique\n\nWhether you’re an inveterate lover of language books or just want to win a lot more anger-free arguments on the page, at the podium, or over a beer, Thank You for Arguing is for you. Written by one of today’s most popular online language mavens, it’s warm, witty, erudite, and truly enlightening. It not only teaches you how to recognize a paralipsis and a chiasmus when you hear them, but also how to wield such handy and persuasive weapons the next time you really, really want to get your own way.\u003cbr\u003eASIN: 0307341445\u003cbr\u003eVSKU: DBV.0307341445.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Heinrichs, Jay\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly!  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41584310386746,"sku":"DBV.0307341445.G","price":8.29,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/0307341445-0_03138b7f-fcc4-4521-a504-b721795ba4a1.jpg?v=1786243596","url":"https:\/\/shop.dreambooksco.com\/products\/thank-you-for-arguing-what-aristotle-lincoln-and-homer-simpson-can-teach-us-about-the-art-of-persuasion-1","provider":"Dream Books Co.","version":"1.0","type":"link"}