{"product_id":"the-all-new-dont-think-of-an-elephant-know-your-values-and-frame-the-debate","title":"The ALL NEW Don't Think of an Elephant!: Know Your Values and Frame the Debate","description":"“[Lakoff is] the father of framing.”—The New York Times\n\n“An indispensable tool for progressives—packed with new thinking on framing issues that are hotly debated right now.”—Jennifer M. Granholm, former governor of Michigan\n\nTen years after writing the definitive, international bestselling book on political debate and messaging, George Lakoff returns with new strategies about how to frame today’s essential issues.\n\nCalled the “father of framing” by The New York Times, Lakoff explains how framing is about ideas—ideas that come before policy, ideas that make sense of facts, ideas that are proactive not reactive, positive not negative, ideas that need to be communicated out loud every day in public.\n\nThe ALL NEW Don’t Think of an Elephant! picks up where the original book left off—delving deeper into how framing works, how framing has evolved in the past decade, how to speak to people who harbor elements of both progressive and conservative worldviews, how to counter propaganda and slogans, and more.\n\nIn this updated and expanded edition, Lakoff, urges progressives to go beyond the typical laundry list of facts, policies, and programs and present a clear moral vision to the country—one that is traditionally American and can become a guidepost for developing compassionate, effective policy that upholds citizens’ well-being and freedom.\u003cbr\u003eASIN: 160358594X\u003cbr\u003eVSKU: DBV.160358594X.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Lakoff, George\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly!  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41361690951738,"sku":"DBV.160358594X.G","price":4.69,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/160358594X-0.jpg?v=1775929484","url":"https:\/\/shop.dreambooksco.com\/products\/the-all-new-dont-think-of-an-elephant-know-your-values-and-frame-the-debate","provider":"Dream Books Co.","version":"1.0","type":"link"}