{"product_id":"the-architecture-of-persuasion-how-to-write-well-constructed-sales-letters","title":"The Architecture of Persuasion: How to Write Well-Constructed Sales Letters","description":"From the ancient Egyptians writing on papyrus to Internet advertisers today, writing powerful sales letters has been a critical skill in developing successful businesses. In The Architecture of Persuasion, Michael Masterson helps you master this skill. And by using the extended metaphor of an Indiana Jones-type archeology professor on a quest for romance, he makes it fun.\nYou follow the professor as he catches the eye of the object of his affections... figures out what to say and do to get her to fall in love with him... and, step by step, lays the groundwork for the establishment of a mutually beneficial, long-term relationship.\nIn the process, you learn how to construct a powerful sales letter.\u003cbr\u003eASIN: B002WQ5BDQ\u003cbr\u003eVSKU: DBV.B002WQ5BDQ.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Michael Masterson\u003cbr\u003eBinding: Flexibound\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly!  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41472101777466,"sku":"DBV.B002WQ5BDQ.G","price":27.91,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/B002WQ5BDQ-0.jpg?v=1781721152","url":"https:\/\/shop.dreambooksco.com\/products\/the-architecture-of-persuasion-how-to-write-well-constructed-sales-letters","provider":"Dream Books Co.","version":"1.0","type":"link"}