{"product_id":"the-believing-brain-from-ghosts-and-gods-to-politics-and-conspiracies-how-we-construct-beliefs-and-reinforce-them-as-truths-2","title":"The Believing Brain: From Ghosts and Gods to Politics and Conspiracies---How We Construct Beliefs and Reinforce Them as Truths","description":"The Believing Brain is bestselling author Michael Shermer's comprehensive and provocative theory on how beliefs are born, formed, reinforced, challenged, changed, and extinguished\n\nSynthesizing thirty years of research, psychologist and science historian Michael Shermer upends the traditional thinking about how humans form beliefs about the world. Simply put, beliefs come first and explanations for beliefs follow. The brain, Shermer argues, is a belief engine. Using sensory data that flow in through the senses, the brain naturally begins to look for and find patterns, and then infuses those patterns with meaning, forming beliefs. Once beliefs are formed the brain begins to look for and find confirmatory evidence in support of those beliefs, accelerating the process of reinforcing them, and round and round the process goes in a positive-feedback loop.\n\nIn The Believing Brain, Shermer provides countless real-world examples of how this process operates, from politics, economics, and religion to conspiracy theories, the supernatural, and the paranormal. And ultimately, he demonstrates why science is the best tool ever devised to determine whether or not our beliefs match reality.\u003cbr\u003eASIN: 1250008808\u003cbr\u003eVSKU: DBV.1250008808.A\u003cbr\u003eCondition: Acceptable\u003cbr\u003eAuthor\/Artist:Shermer, Michael\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: This copy has clearly been enjoyed—expect noticeable shelf wear and some minor creases to the cover. Binding is strong, and all pages are legible. May contain previous library markings or stamps.  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41455057928250,"sku":"DBV.1250008808.A","price":7.39,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/1250008808-0.jpg?v=1781033013","url":"https:\/\/shop.dreambooksco.com\/products\/the-believing-brain-from-ghosts-and-gods-to-politics-and-conspiracies-how-we-construct-beliefs-and-reinforce-them-as-truths-2","provider":"Dream Books Co.","version":"1.0","type":"link"}