The Crisis Counselor: A Step-By-Step Guide to Managing a Business Crisis
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About this item
The Cure for the Common CRISIS! Every business has a problem that can turn into a crisis. Whether your business is a Fortune 500 company or a neighborhood store, a crisis situation could needlessly damage your reputation as well as destroy individual careers. The Crisis Counselor is the one book that provides business owners, managers, and executives alike with the information needed to avoid, manage, or even thrive during a business crisis. By following the author's dynamic, proactive strategies for dealing with "crises" that can arise in any business--such as downsizing, corporate lawsuits, poor employee morale, death of a company executive, damaging rumors, product defects, negative media coverage--you can learn how to recognize a crisis, plan for its management, practice for the reaction to it, and then study the crisis-response process once it's complete. Filled with practical advice and delivered in an easy-to-read Q&A format, The Crisis Counselor is a book no business should be without. Praise for The Crisis Counselor "One of the ten top books on PR. . . . Readers can benefit from the tough lessons imparted in this real-life economics school." -- PR Week "A great resource for companies to use to plan for and manage problems within their companies. You can't afford to ignore Jeff's advice." -- Thomas S. Monaghan, founder, Domino's Pizza, Inc "Practical--it provides a list of fifteen crises that can strike any business and seven simple rules for effective crisis preparation." -- Inside PR Jeffrey R. Caponigro is one of the most respected public relations professionals and crisis-management experts in the United States. He is president and CEO of Caponigro Public Relations Inc., in Southfield, Michigan.
ASIN: 0809224909
VSKU: DBV.0809224909.A
Condition: Acceptable
Author/Artist:Caponigro, Jeffrey R.
Binding: Paperback
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: This copy has clearly been enjoyed—expect noticeable shelf wear and some minor creases to the cover. Binding is strong, and all pages are legible. May contain previous library markings or stamps.
ASIN: 0809224909
VSKU: DBV.0809224909.A
Condition: Acceptable
Author/Artist:Caponigro, Jeffrey R.
Binding: Paperback
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: This copy has clearly been enjoyed—expect noticeable shelf wear and some minor creases to the cover. Binding is strong, and all pages are legible. May contain previous library markings or stamps.
Note on Condition
Most of the items in our store are used. The item's condition grade is indicated near the bottom of the product description. If you have any questions regarding specific details of an item, please contact us. We use the following rating scale:
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- Used - Very Good: Item may have minor cosmetic defects (marks, wears, cuts, bends, crushes) on the cover, spine, pages or dust cover. Shrink wrap, dust covers, or boxed set case may be missing. Item may contain remainder marks on outside edges, which should be noted in listing comments. Item may be missing bundled media.
- Used - Good: All pages and cover are intact (including the dust cover, if applicable). Spine may show signs of wear. Pages may include limited notes and highlighting. Gently used ex-library books with library stickers and markings may be classified as good. Shrink wrap, dust covers, or boxed set case may be missing. Item may be missing bundled media.
- Used - Acceptable: All pages and the cover are intact, but shrink wrap, dust covers, or boxed set case may be missing. Pages may include limited notes, highlighting, or minor water damage but the text is readable. Item may but the dust cover may be missing. Pages may include limited notes and highlighting, but the text cannot be obscured or unreadable.
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- Used - Good: Case may be damaged or come repackaged. Disc may have up to 1.5cm marking but is in great working condition.
- Used - Acceptable: A product with extensive external signs of wear, but is in great working condition. The case may be damaged. The cover art, liner, notes, or other inclusion may be marked, or one or all of these items may be missing.
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