{"product_id":"the-direct-mail-solution-a-business-owners-guide-to-building-a-lead-generating-sales-driving-money-making-direct-mail-campaign","title":"The Direct Mail Solution: A Business Owner's Guide to Building a Lead-Generating, Sales-Driving, Money-Making Direct-Mail Campaign","description":"Fact: More commerce and wealth is created by direct mail than by any other media (true before the internet and true now)\nDirect mail continues to delivers the best ROI for customer acquisition and retention, so why do 21st Century marketers ignore it? Millionaire-maker Dan S. Kennedy and direct mail marketing specialist Craig Simpson urge small business owners to take that detour away from the screen and drive the momentum built via social media and other marketing avenues into the mailboxes of their target consumers. Unlike other direct mail marketing books on the shelf that specialize in one aspect of preparing a campaign such as copywriting or design, this comprehensive solution covers all-the organizational, technical, and creative including designing, budgeting, tracking, and assessing effectiveness. Also covered is how direct mail can be used in today's online marketing funnels. Benefiting from the authors' combined 30 years in direct marketing, business owners are given the guidelines for what works and what doesn't, illustrated by real-life business campaigns that show step-by-step how to build a results-producing promotional campaign.\u003cbr\u003eASIN: 1599185180\u003cbr\u003eVSKU: DBV.1599185180.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Kennedy, Dan S.|Simpson, Craig\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly!  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41518470955066,"sku":"DBV.1599185180.G","price":8.29,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/1599185180-0.jpg?v=1783910339","url":"https:\/\/shop.dreambooksco.com\/products\/the-direct-mail-solution-a-business-owners-guide-to-building-a-lead-generating-sales-driving-money-making-direct-mail-campaign","provider":"Dream Books Co.","version":"1.0","type":"link"}