The Earth's Best Story: A Bittersweet Tale of Twin Brothers Who Sparked an Organic Revolution

The Earth's Best Story tells how Ron and Arnie Koss succeeded in creating the first nationally distributed organic foods company to sit next to its mainstream competition on supermarket shelves-a step that revolutionized and empowered the organic-foods movement as a whole-and benefited hundreds of farmers as well as the millions of babies whose very first foods have been organically grown, thanks to Earth's Best. The Koss brothers, Ron and Arnie, had been sprout growers, broommakers, tool restorers, butlers, and natural-foods clerks, yet raised millions of dollars to start the first organic baby food company in the United States. How unlikely was that? The Earth's Best Story is a bittersweet tale about the founding of Earth's Best Baby Foods twenty-five years ago. Told through the dual narrative of each brother, this is not a business tome, although it is rich in entrepreneurial lessons and know-how. Rather, it's more like a "how to," "how not to," and "how they did it" memoir. It's personal, it's intense, it's inspirational, and it's full of reflections and tales of wonder and woe. People of every imaginable background and station in life want to make a difference with their lives. But how do you effectively do that? How does an idea successfully journey across the wastelands separating fantasy and reality? The Koss brothers take the reader on this journey. Theirs is a tale of idealism, naivete, and possibility that reflects the quest to find a place in this world by somehow changing it for the better.
ASIN: 1603582398
VSKU: DBV.1603582398.G
Condition: Good
Author/Artist:Koss, Ron|Koss, Arnie
Binding: Paperback
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly!