{"product_id":"the-executive-seo-playbook-how-to-integrate-seo-company-wide-for-increased-profitability","title":"The Executive SEO Playbook: How to Integrate SEO Company-Wide for Increased Profitability","description":"Your SEO team has stellar skills, motivation, and the discipline needed to get it right. SEO revenues are growing, but you feel it could be better...and you're right, \"it\" can be a lot better.\nDoing \"it\" right is simple in theory, but few companies have been able to do \"it.\" The secret to \"it\" is to get SEO done right the first time, by the right people, at the right time.\nEasier said than done? Well, yes and no. It is nearly impossible to achieve that goal without an effective methodology. This book will show you exactly what that effective methodology looks like, step by step.\nThe Executive SEO Playbook was written for executives, but the methodology will inform everyone company-wide. Managers will discover how to get their teams to act on the 20% of SEO that makes 80% of the impact for their role. The SEO team will stop chasing projects and start doing advanced, proactive--and effective--SEO.\nA truly effective SEO strategy isn't executed by the SEO team, it's executed via company-wide integration. Embrace the future of enterprise-level SEO and enjoy the rewards.\u003cbr\u003eASIN: 0998996645\u003cbr\u003eVSKU: DBV.0998996645.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Bowman, Jessica\u003cbr\u003eBinding: Hardcover\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly!  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41499613134906,"sku":"DBV.0998996645.G","price":7.79,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/0998996645-0.jpg?v=1783037582","url":"https:\/\/shop.dreambooksco.com\/products\/the-executive-seo-playbook-how-to-integrate-seo-company-wide-for-increased-profitability","provider":"Dream Books Co.","version":"1.0","type":"link"}