{"product_id":"the-four-steps-to-the-epiphany-successful-strategies-for-products-that-win","title":"The Four Steps to the Epiphany: Successful Strategies for Products that Win","description":"The bestselling classic that launched 10,000 startups and new corporate ventures - The Four Steps to the Epiphany is one of the most influential and practical business books of all time.\nThe Four Steps to the Epiphany launched the Lean Startup approach to new ventures. It was the first book to offer that startups are not smaller versions of large companies and that new ventures are different than existing ones. Startups search for business models while existing companies execute them.\n\nThe book offers the practical and proven four-step Customer Development process for search and offers insight into what makes some startups successful and leaves others selling off their furniture.\nRather than blindly execute a plan, The Four Steps helps uncover flaws in product and business plans and correct them before they become costly. Rapid iteration, customer feedback, testing your assumptions are all explained in this book.\n\nPacked with concrete examples of what to do, how to do it and when to do it, the book will leave you with new skills to organize sales, marketing and your business for success.\nIf your organization is starting a new venture, and you're thinking how to successfully organize sales, marketing and business development you need The Four Steps to the Epiphany.\nEssential reading for anyone starting something new.\n\nThe Four Steps to the Epiphany was originally published by K\u0026amp;S Ranch Publishing Inc. and is now available from Wiley. The cover, design, and content are the same as the prior release and should not be considered a new or updated product.\u003cbr\u003eASIN: 1119690358\u003cbr\u003eVSKU: DBV.1119690358.VG\u003cbr\u003eCondition: Very Good\u003cbr\u003eAuthor\/Artist:Blank, Steve\u003cbr\u003eBinding: Hardcover\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Pages are clean with no markings. May show minor signs of wear or cosmetic defects  marks, cuts, bends, or scuffs  on the cover, spine, pages, or dust jacket. May have remainder marks on edges.  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41524343439418,"sku":"DBV.1119690358.VG","price":10.16,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/1119690358-0.jpg?v=1784088182","url":"https:\/\/shop.dreambooksco.com\/products\/the-four-steps-to-the-epiphany-successful-strategies-for-products-that-win","provider":"Dream Books Co.","version":"1.0","type":"link"}